Privacy Policy

Please read the following carefully to understand our views and practices regarding your personal data and how we will treat it.

Last Updated 1st March 2022
  1. 1.1 Next In Line (“we” “us” “our”) are committed to protecting and respecting your privacy. For the purposes of data protection legislation, we are the data controller and we will process your personal data in accordance with the General Data Protection Regulation (EU) 2016/679 and national laws which relate to the processing of personal data. Please read the following carefully to understand our views and practices regarding your personal data and how we will treat it.

2.1 We may collect and process personal data about you in the following circumstances:

2.1.1 When you complete forms on our website (“Site”). This includes your name, address, telephone number and email address which is provided at the time of registering to use our Site, where you ask us to contact you about our goods or services, subscribe to our mailing list, or subscribe/request goods or services;

2.1.2 Whenever you provide information to us when reporting a problem with our Site, making a complaint, making an enquiry or contacting us for any other reason. If you contact us, we may keep a record of that correspondence;

2.1.3 Details of your visits to our Site including, but not limited to, traffic data, location data, weblogs and other communication data, whether this is required for our own billing purposes or otherwise, and the resources that you access (see section 2.2.2 on Cookies below);

2.1.4 Whenever you disclose your information to us, or we collect information from you in any other way, through our Site.

2.2 We may also collect data in the following ways:

2.2.1 We may collect information about your device, including where available your Internet Protocol (IP) address, for reasons of fraud protection. This is statistical data about and does not identify any individual.

2.2.2 Our Site uses cookies to distinguish you from other users of our Site. This helps us to provide you with a good experience when you browse our Site and also allows us to improve our Site.

  • We may use your personal data for our legitimate interests in order to:

2.3.1 Provide you with information, or services that you requested from us;

2.3.2 Ensure that content from our Site is presented in the most effective manner for you and for your device;

2.3.3 Improve our Site and services;

2.3.4 Process and deal with any complaints or enquiries made by you;

2.3.5 Contact you for marketing purposes where you have signed up for these (see section 5 for further details).

3.1 We will collect details such as your name, address, financial or payment information, telephone number and email address when you order goods or services from us via our Site. We will use this information to process your order and comply with our contractual obligations.

3.2 In order to perform our contract with you (such as providing you with goods and/or services), we may also need to share personal data with third parties such as payment providers, postal service organisations, electronic receipts provider, product review platform, email service provider and customer referral platform to assist in the delivery of goods or services you have ordered;

3.3 We may also advertise your feedback on our website and marketing materials (subject to obtaining your prior consent where necessary);

3.4 We will retain your information as long as we require this to provide you with the goods or services ordered from us and for a period of six years afterwards. Where you have subscribed to receive marketing correspondence from us we will keep your personal data for the period of time described in section 5 below.

4.1 Where we need to collect personal data by law, or under the terms of a contract we have with you and you fail to provide the data when requested, we may not be able to perform the contract we have or are trying to enter into with you (for example to provide you with our goods or services). In this case, we may have to cancel a product or service you have with us but we will notify you if this is the case at the time.

5.1 In addition to the uses described in sections 2-3 above, where you indicate you would like to receive marketing correspondence from us, for example when you’ve purchased a product or service, subscribed to our mailing lists or newsletters, enter into any of our competitions or provided us with your details we may use your personal data for our legitimate interests in order to provide you with details about our goods, services, business updates and events which we think may be of interest.

5.2 You have the right to opt-out of receiving the information detailed in section 5.1 at any time. To opt-out of receiving such information you can:

5.2.1 Click the unsubscribe button contained in any such communication received; or

5.2.2 Email us at providing us with your name and contact details.

5.3 Where you have indicated you would like to receive marketing material from us we will use your personal data for three years from when you last engaged with us, such as opening one of our marketing emails. You can always unsubscribe from receiving marketing if you no longer want to hear about offers from us.

5.4 Next In Line runs online advertising to keep you aware of what we’re up to and to help you see and find our products. Like many companies, we target banners and ads to you when you are on other websites and apps. We do this using a variety of digital marketing networks and ad exchanges. We use a range of advertising technologies such as web beacons, pixels, ad tags, cookies and mobile identifiers, as well as specific services offered by some sites and social networks, such as Facebook’s Custom Audience service. The banners and ads you see are based on information we hold about you, or your previous engagement with Next In Line, (for example, items you search for and the content you read while on our website) or Next In Line banners or ads you have previously clicked on.

6.1 We may monitor and record communications with you (such as telephone communications and emails) for the purpose of quality assurance, training, fraud prevention and compliance. We retain such information for 14 days.

6.2 If you provide false or inaccurate information and we suspect fraud, we will record this.

7.1 We will only use your personal data where the law allows us to. Most commonly, we will use your personal data in the following circumstances:

7.1.1 For performance of a contract we enter with you;

7.1.2 Where necessary for compliance with a legal or regulatory obligation;

7.1.3 To protect your vital interests

7.1.4 For our legitimate interests (as described within this policy) and your interests and fundamental rights do not override these interests.

8.1 In addition to the third parties mentioned above, we may disclose your information to third parties for our following legitimate interests as follows:

8.1.1 To staff members in order to facilitate the provision of goods or services to you;

8.1.2 To third party companies in order to facilitate the provision of goods or services to you;

8.1.3 To our affiliated entities to support internal administration;

8.1.4 IT software providers that host our website and store data on our behalf;

8.1.5 Professional advisers including consultants, lawyers, bankers and insurers who provide us with consultancy, banking, legal, insurance and accounting services;

8.1.6 HM Revenue and Customs, regulators and other authorities who require reporting of processing activities in certain circumstances; and

8.1.7 Third parties who we may choose to sell, transfer or merge parts of our business or assets. Alternatively, we may seek to acquire other business or merge with them. If a change happens to our business then the new owners may use your personal data in the same way as set out in this privacy policy.

8.2 We may disclose personal data to the police, regulatory bodies, legal advisors or similar third parties where we are under a legal duty to disclose or share personal data in order to comply with any legal obligation, or in order to enforce or apply our website terms and conditions and other agreements; or to protect our rights, property, or safety of our customers, or others. This includes exchanging information with other companies and organisations for the purposes of fraud protection and credit risk reduction.

8.3 We will not sell or distribute personal data to other organisations without your approval.

9.1 In order to fulfil your order we may need to transfer some or all of your personal data to a third party company who has operations both inside and outside of the European Economic Area (‘EEA’). We will only work with companies who can demonstrate that their operations outside of the EEA offer adequate levels of data and privacy protection and that there is a lawful basis for transferring your data outside of the EEA.

10.1 Where we have given you (or where you have chosen) a password which enables you to access certain parts of our Site, you are responsible for keeping this password confidential. We ask you not to share a password with anyone.
10.2 The transmission of information via the internet is not completely secure. Although we will do our best to protect your personal data, we cannot guarantee the security of your information transmitted to our Site; any transmission is at your own risk.
10.3 Information you provide to us is shared on our secure servers. We have implemented appropriate physical, technical and organisational measures designed to secure your information against accidental loss and unauthorised access, use, alteration or disclosure. In addition, we limit access to personal data to those employees, agents, contractors and other third parties that have a legitimate business need for such access.

11.1 It is important that the personal data we hold about you is accurate and current. Please keep us informed if the personal data we hold about you changes.
11.2 Data protection legislation gives you the right to object to the processing of your personal data in certain circumstances or withdraw your consent to the processing of your personal data where this has been provided. You also have the right to access information held about you.

11.3 You can also ask us to undertake the following:

11.3.1 Update or amend your personal data if you feel this is inaccurate;

11.3.2 Send you copies of your personal data in a commonly used format;

11.3.3 Restrict the use of your personal data;

11.3.4 Remove your personal data from our database entirely through the right to withdraw consent.

11.4 We may request specific information from you to help us confirm your identity and your right to access, and to provide you with the personal data that we hold about you or make your requested changes. Data protection legislation may allow or require us to refuse to provide you with access to some or all the personal data that we hold about you or to comply with any requests made in accordance with your rights referred to above. If we cannot provide you with access to your personal data, or process any other request we receive, we will inform you of the reasons why, subject to any legal or regulatory restrictions.

11.5 Please send any requests relating to the above to specifiying your name and the action you would like us to undertake. In certain circumstances we reserve the right to charge a reasonable fee to comply with your request.

12.1 We reserve the right to update this privacy policy at any time, and any changes we make to our privacy policy will be posted on this page. We will notify you if there are any changes to this policy that materially affect how we collect, store or process your personal data. If we would like to use your previously collected personal data for different purposes than those we notified you about at the time of collection, we will provide you with notice and, where required by law, seek your consent, before using your personal data for a new or unrelated purpose. We may process your personal without your knowledge or consent where required by applicable law or regulation.

13.1 If you have any questions, comments or requests regarding this policy or how we use your personal data please contact

13.2 You have the right to make a complaint at any time to the Information Commissioners Office (ICO) – the UKs supervisory authority for data protection issues. We would however appreciate the chance to deal with your concerns before you approach the ICO, so please contact us in the first instance.